ethical slow fashion

Made in New Zealand

Ethically produced vegan handbags & accessories handmade in New Zealand from the finest cruelty free and plant based materials

Plus a small and carefully curated range of complimentary ethical brands

Learn more about our story

Sustainability & Transparency

Minimising our impact on the environment is really important to us. Through conscious design, low waste production, ethical sourcing and quality we can stand by, we aim to continually do better

AMI Hub Presents

Our founder and designer Suzie talks about what makes Velvet Heartbeat special

100% Vegan

All fabrics and components are 100% vegan as we don't believe any animal should suffer for any reason, particularly fashion.

Plant Based

We are privileged to work with some of the world's most innovative plant based leather alternatives so you won't need to compromise your sustainability or ethical values


We try to be as sustainable and avoid waste as much as possible and are constantly looking for ways to reduce our impact on the planet, people and the environment.

Made in New Zealand

All our products are lovingly made in our Sandringham, Auckland studio by a small team of talented and happy people paid above the living wage

happy customers!

"I have received my order today and the bag is absolutely gorgeous! It looked amazing in pictures but in real life it is even more beautiful. Material feels so nice and that floral pattern in the inside pocket is so lovely."

Eva - Bratislava, Slovakia

"My Chloe bag arrived today and OMG I am in love! Like honestly blown away with how perfect it is and how well made it is. I am so so happy I purchased it! It’s made my day how perfect it is truly so thank you! And love the patterned material in the inside pocket too, such a nice touch xxx"

Laura - Wellington, New Zealand

"I purchased a Paz bag a couple of months ago and just wanted to say how much I love it! It can be hard to find ethically made products (particularly on a student budget), so I was so excited when I found Velvet Heartbeat."

Melody - QLD, Australia

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