Our Values

An ethical approach, from supply chain to shelves.

No creature should suffer for the sake of fashion. We exist to provide an ethical alternative for conscious fashionistas who want to express themselves and make a positive impact.

We’re devoted to taking an ethical approach in all stages of our business, from selecting materials with a fair supply chain and low environmental impact, thoughtful design and production, environmentally friendly packaging, to considering the final impact of our pieces.

Transparency is extremely important to us and we’re committed to sharing every step of our journey with you as we continue to improve our products and reduce our footprint.

If you’d like the latest updates about our progress, sign up to our newsletter or follow us on Instagram.  

Values we live by

100% Vegan

Being a vegan brand lies at the heart of what we do. We are Peta Approved Vegan and proud to be an alternative for conscious fashion lovers like us who oppose the exploitation and harmful treatment of animals. Learn more about what it means to be Peta Approved here.

Fair wages and conditions

We provide more than a living wage for our makers, and a safe space to work in. We ensure that our suppliers from New Zealand and around the world are paid and treated fairly and only partner with brands that share our values. 

Sustainable materials

We use a range of materials, primarily plant-based textiles and upcycled industry deadstock to ensure a low carbon footprint. We also do the research to make certain that our materials and leather alternatives are manufactured in a sustainable way, without harmful chemicals. 

Learn more about the beautiful textiles we use here

Low-waste workroom

Our items are produced in low stock so we can meet demand while keeping our footprint and waste levels low. To cut back on waste, we repurpose fabric offcuts and loose threads into our designs. If that can’t be done, we compost or recycle any leftover material. 

Our aim is to be an antidote to fast fashion. Could we do better? Absolutely! We’re always on the lookout for new ways to improve our methods. If you have suggestions or questions, we’d love to hear from you