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Ethically produced vegan handbags & accessories handmade in New Zealand from the finest cruelty free and plant based materials

Plus a small and carefully curated range of complimentary ethical brands

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Sustainability & Transparency

Minimising our impact on the environment is really important to us. Through conscious design, low waste production, ethical sourcing and quality we can stand by, we aim to continually do better

AMI Hub Presents

Our founder and designer Suzie talks about what makes Velvet Heartbeat special

100% Vegan

All fabrics and components are 100% vegan as we don't believe any animal should suffer for any reason, particularly fashion.

Plant Based

We are privileged to work with some of the world's most innovative plant based leather alternatives so you won't need to compromise your sustainability or ethical values

Conscious

We try to be as sustainable and avoid waste as much as possible and are constantly looking for ways to reduce our impact on the planet, people and the environment.

Made in New Zealand

All our products are lovingly made in our sunny Auckland studio by a small team of talented and happy people paid above the living wage

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